Visits Analytics

Visits Analytics provides a consistent way to analyse Visits performance across Locations, Brands, and Markets in Almanac.

Visits Analytics is available in three places:

• Location section ➡️ Location Visits tab
• Brand section ➡️  Brand Visits tab
• Market section ➡️ Market Visits tab

Each Visits tab follows the same structure:

1. Metric Cards at the top, showing headline Visits KPIs
2. A time series graph underneath, visualising Visits metrics over time

How the Visits Tab Is Structured

Across Locations, Brands, and Marketsviews, the Visits tab presents the same data in two complementary ways.

Metric Cards

Metric Cards provide an at-a-glance snapshot of Visits performance for the current context.

By default, the cards display growth-based metrics:

• Entity growth: Growth of the Location, Brand, or Market being analysed
• Benchmark growth: Growth of the selected comparison set
• Performance gap: The difference between the two, shown in percentile points

All Metric Cards stay in sync with the selected date range, comparison period, time aggregation, and any applied benchmark or comparison set.

Visits Time Series

Directly beneath the Metric Cards, the time series graph plots Visits over time for the same entity.

Within the chart, users can:

• Toggle between Total Visits and Growth
• Switch between Line graph and Bar chart visualisations
• Change the time unit (day, week, month, quarter)
• Export the data as a CSV

Location Visits

Where: Location section ➡️ Location Visits tab

This view focuses on Visits performance for a single location.

• Metric Cards summarise Visits growth for the selected location and benchmark
• The time series graph shows how that location’s Visits change over time

Brand Visits

Where: Brand section ➡️ Brand Visits tab

This view provides a Visits-focused summary across a brand’s locations.

• Metric Cards show brand-level Visits growth, benchmark growth, and performance gaps
• The time series graph visualises brand Visits trends over the selected period

Market Visits

Where: Market section ➡️ Market Visits tab

This view analyses Visits across an entire market or area.

• Metric Cards summarise market-level Visits growth and benchmark comparisons
• The time series graph shows how Visits evolve across the market over time

Data Freshness

A clock icon indicates how fresh the data is for the current view. Typical data latency is 4–5 days

Why This Matters

Visits Analytics provides a clear, repeatable way to understand performance.

• Metric Cards answer “How are Visits performing right now?”
• The time series answers “How has that Visits performance changed over time?”