--- title: Locations description: Deep-dive into performance, visitors, and trade areas for a specific site. --- [Skip to content](https://help.passby.com/locations#main-content) English Show submenu for translations ![logo-dark](https://help.passby.com/hs-fs/hubfs/logo-dark.png?width=192&height=70&name=logo-dark.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit PassBy website](https://www.passby.com/) [Visit PassBy website](https://www.passby.com/?hsLang=en) Articles and advice about using pass\_by - There are no suggestions because the search field is empty. 1. [pass\_by Help Center](https://help.passby.com/?hsLang=en) 2. [Getting Started](https://help.passby.com/getting-started?hsLang=en) # Locations ## Deep-dive into performance, visitors, and trade areas for a specific site. ### What This Section Does The **Locations** section is part of Almanac’s **Analysis Pages**, alongside **Brands**. It enables you to explore and understand performance at the individual site level — whether that’s a retail store, restaurant, supermarket, or any other physical location. From this view, you can track how a single Location is performing over time, compare it against a benchmark, and analyze who your visitors are. ![Screenshot 2026-01-21 at 12.15.55](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-21%20at%2012.15.55.png?width=300&height=304&name=Screenshot%202026-01-21%20at%2012.15.55.png) ### Key Features #### 1. Visits Analysis Understand how visits to your Location change over time and how performance compares to a benchmark. You can adjust the display using several flexible options: - **Metric:** Choose between *Total Visits* or *Growth*. ![Screenshot 2026-01-21 at 12.21.56](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-21%20at%2012.21.56.png?width=670&height=361&name=Screenshot%202026-01-21%20at%2012.21.56.png) - **Visualization:** Switch between *Bar Chart* and *Line Graph* views. ![Screenshot 2026-01-21 at 12.23.21](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-21%20at%2012.23.21.png?width=670&height=366&name=Screenshot%202026-01-21%20at%2012.23.21.png) - **Aggregation:** View results by *Day*, *Week*, *Month*, or *Quarter*. ![Screenshot 2026-01-21 at 12.24.25](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-21%20at%2012.24.25.png?width=670&height=365&name=Screenshot%202026-01-21%20at%2012.24.25.png) - **Toggles:** Show or hide individual time series for focused analysis. ![Screenshot 2026-01-21 at 12.25.47](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-21%20at%2012.25.47.png?width=670&height=342&name=Screenshot%202026-01-21%20at%2012.25.47.png) #### 2. Visitor Analysis Learn more about who visits your Location. You can analyze six **Demographic traits** — *Age*, *Income*, *Education*, *Occupation*, *Home Ownership*, and *Commute Type* — along with **Psychographic** profiles to better understand audience behavior. Adjustments include: - **Metric:** View *Visit Share* or *Visit Delta* (only available when a benchmark is applied). ![Screenshot 2026-01-22 at 11.59.33](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-22%20at%2011.59.33.png?width=670&height=362&name=Screenshot%202026-01-22%20at%2011.59.33.png) - **Dataset:** Switch between demographic or psychographic dimensions. ![Screenshot 2026-01-22 at 12.01.17](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-22%20at%2012.01.17.png?width=670&height=353&name=Screenshot%202026-01-22%20at%2012.01.17.png) - **Benchmarking:** Add a *National* or *State* benchmark to see how your visitors compare against the broader population. ![Screenshot 2026-01-22 at 12.02.45](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-22%20at%2012.02.45.png?width=670&height=358&name=Screenshot%202026-01-22%20at%2012.02.45.png) - **Visualization:** Choose the chart type that best fits your insight. ![Line bar](https://help.passby.com/hs-fs/hubfs/Line%20bar.gif?width=670&height=376&name=Line%20bar.gif) #### 3. Map View Explore your Location’s spatial context with the **Map View**. Here, you can visualize: - **Nearby Locations** within the area - The **Trade Area** around your Location - Other stores or competitors within that catchment This view helps you understand your Location’s position in the broader market landscape. ![map layers filters](https://help.passby.com/hs-fs/hubfs/map%20layers%20filters.gif?width=670&height=326&name=map%20layers%20filters.gif) ![trade areas locations](https://help.passby.com/hs-fs/hubfs/trade%20areas%20locations.gif?width=670&height=326&name=trade%20areas%20locations.gif) ### Global Tools and Controls While Segments aren’t available at the Location level (since it focuses on a single site), you can still use other familiar global controls: - [**Benchmarks**](https://help.passby.com/benchmarks?hsLang=en)– Add, edit, or change your comparison benchmark. - [**Date Range**](https://help.passby.com/date-picker?hsLang=en) – Adjust the analysis window. - [**Time Comparison**](https://help.passby.com/date-picker?hsLang=en) – Compare performance across periods (enabled by default). These settings help you align Location-level insights with the same analytical framework you use across Dashboards and Brands. ![Screenshot 2026-01-22 at 12.16.30](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-22%20at%2012.16.30.png?width=670&height=262&name=Screenshot%202026-01-22%20at%2012.16.30.png) ### Working With Insights Once you’ve found a meaningful insight, you can: - **Export data** as a CSV for offline analysis - **Copy links** to share a specific view with teammates - **Bookmark** the current setup to return to it later These tools make it easy to turn analysis into action and maintain visibility over key Locations. ![Screenshot 2026-01-22 at 12.18.35](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-22%20at%2012.18.35.png?width=670&height=333&name=Screenshot%202026-01-22%20at%2012.18.35.png) ### Use Cases - Identify how individual stores are performing over time - Compare visitor demographics to the broader market - Visualize trade areas to assess competitive overlap - Track how specific Locations respond to campaigns or seasonality ### Next Steps - Explore a **Location** page to see how visits and visitors are trending. - Compare visitor profiles using **State** or **National** benchmarks. - Switch to **Brands** for an aggregated analysis view. ### Related Articles - [Brands Overview](https://help.passby.com/brands?hsLang=en) - [Dashboards Overview](https://help.passby.com/learn-about-dashboards?hsLang=en) - [Using Benchmarks and Comparisons](https://help.passby.com/benchmarks?hsLang=en) - [Getting Started](https://help.passby.com/getting-started?hsLang=en) - [Walkthroughs](https://help.passby.com/walkthroughs?hsLang=en) - [Analytics](https://help.passby.com/analytics?hsLang=en) - [Dashboards.](https://help.passby.com/dashboards?hsLang=en) - [Feature Guides](https://help.passby.com/feature-guides?hsLang=en) [![r3243](https://help.passby.com/hs-fs/hubfs/r3243.png?width=100&height=36&name=r3243.png "r3243")](http://passby.com?hsLang=en) passby.com Help Center Copyright © 2026, Passby Technologies Limited