Locations

What This Section Does

The Locations section is part of Almanac’s Analysis Pages, alongside Brands. It enables you to explore and understand performance at the individual site level — whether that’s a retail store, restaurant, supermarket, or any other physical location.

From this view, you can track how a single Location is performing over time, compare it against a benchmark, and analyze who your visitors are.

Key Features

1. Visits Analysis

Understand how visits to your Location change over time and how performance compares to a benchmark. You can adjust the display using several flexible options:

Metric: Choose between Total Visits or Growth.

Visualization: Switch between Bar Chart and Line Graph views.

Aggregation: View results by Day, Week, Month, or Quarter.

Toggles: Show or hide individual time series for focused analysis.

2. Visitor Analysis

Learn more about who visits your Location. You can analyze six Demographic traits — Age, Income, Education, Occupation, Home Ownership, and Commute Type — along with Psychographic profiles to better understand audience behavior.

Adjustments include:

Metric: View Visit Share or Visit Delta (only available when a benchmark is applied).

Dataset: Switch between demographic or psychographic dimensions.

Benchmarking: Add a National or State benchmark to see how your visitors compare against the broader population.

Visualization: Choose the chart type that best fits your insight.

3. Map View

Explore your Location’s spatial context with the Map View. Here, you can visualize:

Nearby Locations within the area
The Trade Area around your Location
Other stores or competitors within that catchment

This view helps you understand your Location’s position in the broader market landscape.

Global Tools and Controls

While Segments aren’t available at the Location level (since it focuses on a single site), you can still use other familiar global controls:

Benchmarks – Add, edit, or change your comparison benchmark.
Date Range – Adjust the analysis window.
Time Comparison – Compare performance across periods (enabled by default).

These settings help you align Location-level insights with the same analytical framework you use across Dashboards and Brands.

Working With Insights

Once you’ve found a meaningful insight, you can:

Export data as a CSV for offline analysis
Copy links to share a specific view with teammates
Bookmark the current setup to return to it later

These tools make it easy to turn analysis into action and maintain visibility over key Locations.

Use Cases

Identify how individual stores are performing over time
Compare visitor demographics to the broader market
Visualize trade areas to assess competitive overlap
Track how specific Locations respond to campaigns or seasonality

Next Steps

Explore a Location page to see how visits and visitors are trending.
Compare visitor profiles using State or National benchmarks.
Switch to Brands for an aggregated analysis view.