---
title: Segments
description: See how audience segments help refine analysis and focus on key groups.
---

[Skip to content](https://help.passby.com/segments#main-content)

English

Show submenu for translations

![logo-dark](https://help.passby.com/hs-fs/hubfs/logo-dark.png?width=192&height=70&name=logo-dark.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Visit PassBy website](https://www.passby.com/)

[Visit PassBy website](https://www.passby.com/?hsLang=en)

 Articles and advice about using pass\_by

- There are no suggestions because the search field is empty.

1. [pass\_by Help Center](https://help.passby.com/?hsLang=en)
2. [Getting Started](https://help.passby.com/getting-started?hsLang=en)

# Segments

## See how audience segments help refine analysis and focus on key groups.

### Segments

The **Segments** feature in Almanac lets you create and store groups of locations that share common traits. These **Segments** can then be applied across the platform — in **Dashboards**, **Brand**, and **Location** pages — allowing you to view localized or customized performance trends.

By default, every user has **state-level Segments** created automatically for their brand. These can be accessed directly from the **Segment Menu**, where you can browse, search, and apply them to any view. When applied, **Segments** act as a **filtering layer**, updating all visualizations, time series, and tables to show only data from the selected subset of locations.

![create segment 1](https://help.passby.com/hs-fs/hubfs/create%20segment%201.gif?width=670&height=294&name=create%20segment%201.gif)

### How It Works

#### Default Segments

Each brand automatically includes **state-level Segments**, enabling quick regional analysis without setup.

- Browse or search for a Segment by name (e.g., “New York,” “Illinois,” etc.)
- Apply it directly to view metrics specific to that region
- Use the **“Show only applicable”** toggle to hide Segments that don’t contain any locations for your brand

**Tip:** If a state doesn’t appear, it’s likely because “Show only applicable” is turned on, meaning there are no active locations in that region.

#### Creating Custom Segments

Custom **Segments** allow you to define your own groups of locations based on specific criteria — such as cities, regions, or store sets.

1. Click **Create** in the Segment Menu.
2. Use the checkboxes to select the desired locations. 
     - Select individual sites or use the header checkbox to select all visible entries.
     - Combine this with filters (center, state, market type, etc.) to make bulk selections easily.
3. Enter a **Segment Name** to make it easy to recognize later.
4. Click **Apply** to save and activate the Segment.

Once applied, your selected **Segment** filters all corresponding data — from charts to tables — giving you a focused view of that subset of locations.

### ![Create segment NY state](https://help.passby.com/hs-fs/hubfs/Create%20segment%20NY%20state.gif?width=670&height=398&name=Create%20segment%20NY%20state.gif) Tips & Tricks

- Use **state-level Segments** for quick geographic filtering.
- Create **custom Segments** to group specific markets, chains, or test regions.
- The **Segment Menu** is available throughout the platform, so applied **Segments** persist across Dashboards and Analysis pages.
- Combine **Segments** with **Benchmarks** to add competitive context to your filtered view.
- When using **Smart Benchmarks**, note that **Segments** constrain the analysis area — but Smart Benchmarks may still reference nearby competitor locations **outside the Segment boundary** if they are within your defined proximity range.

### Use Case

**Segments** are ideal for exploring localized performance.

*For example, a user could apply a “New York” Segment to view how all stores in that state compare to their competitive benchmarks or to national averages.*

By creating reusable, flexible **Segments**, you can analyze performance from any regional or brand-specific lens — helping uncover localized strengths, challenges, and opportunities.

- [Getting Started](https://help.passby.com/getting-started?hsLang=en)
- [Walkthroughs](https://help.passby.com/walkthroughs?hsLang=en)
- [Analytics](https://help.passby.com/analytics?hsLang=en)
- [Dashboards.](https://help.passby.com/dashboards?hsLang=en)
- [Feature Guides](https://help.passby.com/feature-guides?hsLang=en)

[![r3243](https://help.passby.com/hs-fs/hubfs/r3243.png?width=100&height=36&name=r3243.png "r3243")](http://passby.com?hsLang=en)

passby.com Help Center

Copyright © 2026, Passby Technologies Limited