Using the Site Match Report

The Site Match report analyzes every retail center in the country where your brand is not currently present and scores them based on how well they align with your customer selection criteria.

Step 1: Define Your Consumer Criteria

When you open the report, you’ll be prompted to set your consumer criteria. This allows you to define your target audience using attributes such as:

Age
Household income
Education level
Homeownership status
Commute pattern
Industry of employment

Step 2: Define Your Market Criteria

Next, you’ll set your market criteria. This includes identifying:

Desired co-tenants – brands you want to be located near
Undesired co-tenants – brands you want to avoid

You can select from any brands available in the platform.

Step 3: Exclude Existing Locations and Apply Geography

You’ll then have the option to:

Exclude retail centers where you’re already present
Apply geographic filters to narrow the search by region, state, or custom area

Scoring and Results

Once the report loads, all eligible retail centers will be ranked by an Overall Score ranging from 0 to 10. A score of 10 indicates a center that is a strong match for your brand.

The Overall Score is made up of three equally weighted components:

Consumer Score – How closely the local demographics align with your defined target audience
Market Score – How well the tenant mix matches your co-tenancy preferences (score increases for desirable co-tenants and decreases for undesired ones)
Foot Traffic Trend – The year-over-year change in foot traffic for each center

Additional Functionality

Star Sites: Use the final column to star retail centers you want to revisit. Starred sites can be quickly accessed using the Saved Sites filter.
Export Options: Export the table as it appears in the platform—either all sites or just your saved selections.