--- title: Real Estate Use Case description: Confidently identify, compare, and justify real estate investments --- [Skip to content](https://help.passby.com/real-estate-walkthrough#main-content) English Show submenu for translations ![logo-dark](https://help.passby.com/hs-fs/hubfs/logo-dark.png?width=192&height=70&name=logo-dark.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit PassBy website](https://www.passby.com/) [Visit PassBy website](https://www.passby.com/?hsLang=en) Articles and advice about using pass\_by - There are no suggestions because the search field is empty. 1. [pass\_by Help Center](https://help.passby.com/?hsLang=en) 2. [Walkthroughs](https://help.passby.com/walkthroughs?hsLang=en) # Real Estate Use Case ## Confidently identify, compare, and justify real estate investments ### Real Estate Use case **Confidently identify, compare, and justify real estate investments** ### Overview The **Real Estate Use Case** helps real estate and property strategy teams use Almanac to identify expansion opportunities, compare markets consistently, and make defensible investment decisions. It guides you through how to use **Markets**, **Trade Areas**, and **Smart Benchmarks** to assess retail potential — whether you’re evaluating a new site, reviewing a renewal, or comparing portfolio options. **Goal:** Build confidence in where to invest, renew, or exit — using market demand, retail context, and comparative benchmarks. ![Trade Areas real estate](https://help.passby.com/hs-fs/hubfs/Trade%20Areas%20real%20estate.gif?width=670&height=326&name=Trade%20Areas%20real%20estate.gif) ### Step 1: Prioritize Markets Using Consistent Demand Signals Start in the **Markets Section** to assess where real consumer demand is strongest. This section provides standard metrics — **Visits**, **Trips**, and **Spend** — allowing you to compare markets and retail corridors on the same basis. **How to explore it:** 1. Open the **Markets Section** from the main navigation. 2. Use the search bar to find and select a **market or corridor** (e.g., *Downtown Dallas* or *Garden State Plaza*). 3. Select a **time period** that aligns with your development pipeline. 4. Switch between tabs to view: - **Market Visits:** Total visitation across the market area. - **Market Trips:** Frequency and cross-shopping behavior. - **Market Spend:** Local spend activity by category. **![Screenshot 2026-01-28 at 20.47.37](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-28%20at%2020.47.37.png?width=670&height=190&name=Screenshot%202026-01-28%20at%2020.47.37.png)** **Example:** If *Market Visits* and *Market Spend* are both trending upward, but your brand’s footprint in that market is minimal, it may be a strong expansion candidate. **Outcome:** Identify top-performing markets for new investment or deeper analysis — supported by standardized demand signals rather than intuition. ### Step 2: Evaluate Potential Sites Using Trade Areas and Retail Clusters Once you’ve identified a market of interest, use **Trade Areas** and **Retail Clusters** to evaluate specific sites or centers within that market. The **Trade Areas Map Layer** defines the real-world catchment of each site based on visitor behavior, while **Retail Clusters** provide standardized groupings of nearby retail locations for fair comparison. **How to explore it:** 1. Open the **Trade Areas** layer within the **Map Section**. 2. Select a site or retail cluster to view its trade area boundaries. 3. Review nearby **competitor and complementary retailers** for context. 4. Compare multiple clusters side-by-side to assess demand and accessibility. ![Layer market](https://help.passby.com/hs-fs/hubfs/Layer%20market.gif?width=670&height=419&name=Layer%20market.gif) ![example two potential sites may appear](https://help.passby.com/hs-fs/hubfs/example%20two%20potential%20sites%20may%20appear.gif?width=670&height=419&name=example%20two%20potential%20sites%20may%20appear.gif) **Example:** Two potential sites may appear similar in rent and size, but one may draw from a trade area with *20% higher visit frequency* or *15% greater spending per trip* — making it a more defensible choice. **Outcome:** Confidently compare mall-based and non-mall sites using consistent market and catchment definitions. ### Step 3: Benchmark Store or Site Performance For markets where you already operate, use **Smart Benchmarks** to understand whether performance reflects store execution or underlying market conditions. Benchmarks provide a fair, local comparison — automatically selecting relevant competitors to contextualize your results. **How to create and use a Smart Benchmark:** 1. Open the **Benchmark Drawer** in Almanac. ![Screenshot 2026-01-30 at 10.39.29](https://help.passby.com/hs-fs/hubfs/Screenshot%202026-01-30%20at%2010.39.29.png?width=670&height=201&name=Screenshot%202026-01-30%20at%2010.39.29.png) 2. Click **Create Smart Benchmark**. ![smart benchmark 2](https://help.passby.com/hs-fs/hubfs/smart%20benchmark%202.gif?width=670&height=316&name=smart%20benchmark%202.gif) 3. Choose competitor locations that reflect your store type or positioning. ![brands benchmark](https://help.passby.com/hs-fs/hubfs/brands%20benchmark.gif?width=670&height=329&name=brands%20benchmark.gif) 4. Review **visit trends** over time, comparing your site to the local benchmark average. ![Visit trends](https://help.passby.com/hs-fs/hubfs/Visit%20trends.gif?width=670&height=329&name=Visit%20trends.gif) **Example:** If your site’s visits are down *5%* but the benchmark market fell *8%*, your store is actually outperforming local peers — suggesting the market itself, not execution, is the main driver. **Outcome:** Support renewal, relocation, or exit decisions with objective evidence that leadership can trust. ### Step 4: Build and Present an Investment Story Once you’ve identified strong markets, evaluated sites, and benchmarked existing performance, you can compile your findings to support investment decisions. **Recommended exports:** - **Market Summary Report** — Shows top-performing markets based on Visits, Trips, and Spend. ![Market demand summary](https://help.passby.com/hs-fs/hubfs/Market%20demand%20summary.gif?width=670&height=322&name=Market%20demand%20summary.gif) - **Trade Area Comparison** — Visualizes site catchments and overlapping demand. ![trade areas](https://help.passby.com/hs-fs/hubfs/trade%20areas.gif?width=670&height=329&name=trade%20areas.gif) - **Benchmark Report** — Highlights site performance versus market peers. ![Benchmark comoparison chart](https://help.passby.com/hs-fs/hubfs/Benchmark%20comoparison%20chart.gif?width=670&height=322&name=Benchmark%20comoparison%20chart.gif) **Next Step:** Share reports in investment committee decks or portfolio reviews to illustrate *why* certain markets or sites outperform others. ### Key Takeaways - [**Use Markets**](https://help.passby.com/markets?hsLang=en) to identify where consumer demand is growing. - **Use Trade Areas & Retail Clusters** to compare potential sites consistently. - [**Use Smart Benchmarks**](https://help.passby.com/benchmarks?hsLang=en)to separate market vs. store performance. - **Back decisions with consistent metrics** to strengthen leadership confidence. **Almanac enables real estate teams to move from intuition to evidence — comparing opportunities on a single, credible retail lens.**     - [Getting Started](https://help.passby.com/getting-started?hsLang=en) - [Walkthroughs](https://help.passby.com/walkthroughs?hsLang=en) - [Analytics](https://help.passby.com/analytics?hsLang=en) - [Dashboards.](https://help.passby.com/dashboards?hsLang=en) - [Feature Guides](https://help.passby.com/feature-guides?hsLang=en) [![r3243](https://help.passby.com/hs-fs/hubfs/r3243.png?width=100&height=36&name=r3243.png "r3243")](http://passby.com?hsLang=en) passby.com Help Center Copyright © 2026, Passby Technologies Limited ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://help.passby.com/media-transcripts/363197195452/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://139632193.fs1.hubspotusercontent-eu1.net/hubfs/139632193/video_assets/363197195452/inherited/web_optimized.mp4", "dateModified" : "2026-08-30T13:03:24.314Z", "duration" : "PT4M2.325S", "height" : 930, "name" : "Use Case Real Estate Teams-1", "thumbnailUrl" : "https://139632193.fs1.hubspotusercontent-eu1.net/hubfs/139632193/Use%20Case%20Real%20Estate%20Teams-1.mp4/medium.jpg", "uploadDate" : "2026-02-12T16:22:08.318Z", "width" : 1920 } ```