How To Use Visits Analysis To Hone In On Insights

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We've significantly expanded what Visits Analysis can do — here's a look at the full picture.

When to use this

Use Visits Analysis any time you want to understand foot traffic — whether you're looking at your whole brand or drilling into individual locations.

How it works

The first decision you'll make is scope:

1. Brand-level visits — shown entirely as a graph, for aggregate trends across your network.
2. Location-level visits — switch between three views: table, map, and matrix.

On location-level visits, you can also group by a specific trait. If you've gone through store matching, that includes every field you've sent us, alongside our universal fields. Filtering is available at the top and applies across both brand-level and location-level views. On the table view, you can edit your columns to show exactly what you need. And every visualization has its own settings you can customize to fit how you like to work.

Whatever you're looking at, you can export it — as a PNG image, or as a CSV data file.

Why it matters

Grouping and filtering let you hone in on what you need far faster than before. And the added flexibility in how you visualize and manipulate that data means you can pivot, splice, and display it exactly the way you want.

Getting started

This analysis is available from every section — Dashboards, Locations, Brands, and Market. And if there's something you're still looking to do that you can't find, reach out to your PassBy representative.