---
title: How Store Matching Improves Your Almanac Experience
description: Learn how matching your store data to Almanac improves accuracy, surfaces your own store IDs in the platform, and unlocks custom filtering.
---

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# How Store Matching Improves Your Almanac Experience

[**🎥 Watch the video**](https://www.loom.com/share/a4d57fc53d6040d1b76a98d9b08a1cb3)

Before you dive into Almanac, there's one thing that makes everything else more useful: getting your own store data matched to ours.

**When to use this**

Store matching is a new service we now run as part of onboarding. If you haven't gone through this yet, reach out to your PassBy contact and we'll get it set up.

**How it works**

When you send us your store data, we match it against our own — and that gets you three things:

1. **Accuracy.** We confirm your store count is right: no locations showing as open that have actually closed, and none missing that should be there.
2. **Visibility.** Your own store IDs and names — the ones your team already knows — get surfaced directly in the platform, so you can cross-reference against your first-party data without translating between two systems.
3. **Filtering.** Whatever extra detail you send us — which locations are outlet stores, what district they're in, who manages them — becomes something you can filter and sort by right inside Almanac.

**Why it matters**

It's the foundation everything else is built on: accurate store counts, your own naming surfaced back to you, and your own attributes usable as filters throughout the platform.

**Getting started**

Haven't done this yet? Reach out to your PassBy contact to get your store data matched.

- [Getting Started](https://help.passby.com/getting-started?hsLang=en)
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