How To See Real Performance With Market Share Insights

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This is one of the biggest new additions to the platform — Market Share.

When to use this

Use Market Share whenever you want to see how you're actually performing within a market you've defined yourself, not just in isolation.

How it works

Using the Comparison tool, define your market however makes sense for your business.

Then, using the Visits Analysis feature, you can see your market share three different ways:

1. Graph view — select Market Share from the data dropdown to see how your aggregate market share has changed over time.
2. Table view — see the same data down to a location level.
3. Matrix view — each of your locations is plotted, for example market share against overall market size, so you can quickly spot where your biggest opportunities lie.

Why it matters

This is the most granular way to assess the market dynamics of your locations — right down to the individual location, compared against the specific competitors or market you're actually going up against. It's also the clearest way to see the impact of your marketing efforts: a real uplift in what you're doing shows up as a change in market share rather than a general increase in visits.

Getting started

Set up a comparison to define your market, then head to Visits Analysis to see your market share in the graph, table, or matrix view.