How Cross-Shopping Uncovers Your True Competitors
Your customers are comparing you against competitors long before they ever walk through your door — Cross-Shopping shows you who.
When to use this
Use Cross-Shopping when you want to understand who consumers are weighing you against before they've even decided where to go.
How it works
Navigate to one of your locations, select the Competitive Landscape tab, and you'll find the Cross-Shopping analysis. It uses data from the search and mapping tools people rely on to find where to go, so you can see who consumers are comparing you against before they've even set foot in your store.
Why it matters
This identifies the popular and common competitors that consumers are weighing you against before they've even begun their journey — often names you wouldn't expect to be in the running.
Getting started
Head to any location, select the Competitive Landscape tab, and open the Cross-Shopping analysis.